A well designed logo builds trust and gets people to stick around. It tells potential clients who you are, what you do and how that benefits them.
It's so much more than an image you've tried to create yourself on Canva - (we love Canva, but not for logos!) Your logo is as important to invest in as your website or other branding.
When you're thinking of getting a refresh or a new logo - consider the following to make sure you don't make these critical mistakes with yours.
1. Poor Font Choice
When it comes to creating a successful logo, choosing the right font can make or break a design. All companies have their own personalities - and fonts do too. you should choose the right font personality for your business's brand.
2. Too Busy
While you might be tempted to throw as much as you can into your logo, don't go overboard on the design. Too much complexity or a mix of conflicting images can throw off a viewer and undermine the purpose of your brand.
Simplicity is key for logo design
Here's one for a regional pergola company in the Latrobe Valley
3. Raster Images
When designing a logo its critical that you use a vendor graphics program. A vector graphic is made up of mathematically precise points, which means that the design will be consistent across all mediums and in any size.
4. Driven By Trends
While staying in trend is a necessary part of your marketing, there's a fine line between trendy and cliche. Designing a logo based exclusively on latest trends might work for the time being, but it will quickly lose steam with your target audience. A great example of this is the Coca Cola logo that has remained largely the same for decades.
5. Clashing Colours
Finding the right balance of colour in your logo can be just as crucial as choosing the right font. If your colours don't match your company's personality or message, or the colour combination doesn't work, your logo will come off as clunky and unsophisticated.
Here's a great example of a logo in action on signage at McKinnon Service Centre.
How Do You Create a Good Looking Logo That Works?
Hire a professional from the start. It's worth it. Your logo will end up representing you and your business for years to come and you want it to stand the test of time and make you feel great everytime to you see it.
For a limited time here at Simply Tradie Websites we're offering a FREE logo refresh for all our new website clients. So if it's time for a new website, then let's update your logo at no extra cost! Contact us today for more information.